The plan included direct advocacy, mini lobby days, media events, grassroots lobbying and a new relationship with the Royal Canadian Legion. This foundation laid a very successful framework, building relationships with all parties and with members of the Veteran’s Affairs Committee. Committee members then championed the issue with the Minister of Veterans Affairs. The media outreach was a resounding success. More than 80 news stories earned more than 32 million impressions between October-December 2012. On the grassroots level, more than 50 thousand letters were sent to MPs through the partnership with the Royal Canadian Legion. The end result was a 100 percent victory as the Finance Minister Jim Flaherty announced a doubling of the federal funding and an additional $65 million investment.

FSAC was awarded the Canadian Society of Association Executives’ Associations Make a Better Canada award in Public Affairs/Government Relations in 2013.

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