The Last Post Fund is a non-profit organization that offers financial benefits for funeral related expenses to eligible veterans and disability pensioners. Despite a constant rise in funeral costs, funding rate levels for the Last Post Fund had remained constant since 2001. This discrepancy in funding was making it harder for funeral homes to provide veterans with the dignified burials they deserve.

The Funeral Service Association of Canada (FSAC) had waged a decade-long effort for the federal government to raise the amount paid for funerals of indigent veterans. Efforts by FSAC had maintained a narrow focus and resulted in little knowledge of the issue on Parliament Hill. Furthermore, there was a lack of pressure and discussion by the public to correct the problem. After ten years of being ignored, FSAC engaged Impact Public Affairs to correct this funding shortfall in the 2013 federal budget. A campaign style approach was implemented.

FSAC was honoured to accept the Canadian Society of Association Executives Make a Better Canada Award.

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